Jeep Renegade

Partnering with Outside Magazine for 19 episodes showcasing 3 extreme athletes doing what they love while owning the Jeep Renegade. Campaign promotion through X1 and X360 platforms. Each athlete’s section released new episodes every 2 weeks during the promotion. Our goal was to create interactive videos as well as gamified features to showcase these extreme athletes and how they use the Jeep Renegade.

  • CHALLENGE

    How might we help the user keep interest and motivate them to continue to visit the site each week when new episodes are released.

    The requirements for this campaign meant we had to design ahead of video production. Tight deadlines would need to be met in order to launch all content available. During initial launch, we needed to account for the episodes that were ‘coming soon’.

  • SOLUTION

    Make site easy to navigate, clearly present and motivate the user to keep coming back for new content every 2 weeks while highlighting all that Jeep Renegade has to offer.

    Pair the athletes and Jeep Renegade by including 360 viewer of the vehicle with gallery images highlighting the vehicle and downloads for users.

    Create interest through interactivity with gamification features like; Choose your video, Choose your view, Picture in Picture, Steer your Jeep, Split screen Side by side comparison, and Trivia.

  • RESULTS

    • Increased downloads

    • Simple yet functional and clear navigation

    • Decreased abandonment

    • Brought unique visitors each week

Final Design

ROLE

User Experience design, User Interface design, Production

TEAMMATES

Dan Cannova (Engineer), Arielle Coffin (PM),Megan Stokes (TAM), Derek Atkinson (AD)

METHODS & TOOLS

Competitive Analysis, Photoshop,Illustrator, and After Effects

TIMELINE

March 2015 - June 2015

Design Process

Discovery > Ideate & Design > Revise & Refine > Final Design

Competitive Analysis: similar products

To start with the research, we discovered how other new vehicles and athletes were showcased. With the large amount of content to display, we learned having clear and functional landing base keeps the user motivated to continue to come back for added content.

Brainstormed the possible UX for features

In order to be clear and consistent with the brand guidelines of Jeep Renegade, Outside Magazine and Xbox, we designed a simple navigation that utilizes the ‘X’ shape in the Jeep Renegade’s tail light. As you view episodes of each extreme athlete, you will see a highlighted outline to help indicate who you’re learning about. The landing experience provided a preview graphic video player which allowed the user to see the number of episodes available as well as which episodes are for watching and playing which was showcased through the use of icons.

360 degree vehicle viewer

To save bandwidth and allow for smooth 360 degree transitions, we opt to showcase the four most common colors of Jeep Renegade rather than the whole ten options. Users interact by viewing every angle of the vehicle, just as you would in person. As the users is viewing the angles, hot spot information would appear to provide more depth in all the Jeep has to offer.

Interact with Athletes & Jeep Renegade

Outside Magazine provided all the video content which allowed us to provide the user with the choice of hoping to different “behind the scenes” videos to give more insight to the jump. As the user watches the main video for the flight, additional videos appear. For additional Rex Pemberton episodes, users could interact with episodes by choosing their view or watching picture in picture to see various angles.

Additional interactivity came with gamified video provided by Outside Magazine which provided content for the user to steer the Jeep to land in same area as Rex’s flight. For Steve Miller’s episodes, the user could steer the Jeep alongside the trail to the kyak run and another that offered split screen kyak run done by Steve and his friend.

For Kai’s episodes we offered multi-cam views as well as a trivia game while watching the long trek across the sea. We had four trivia questions which included three possible answers. During designs we wanted to ensure the trivia look and feel wouldn’t overly compete with the video content but instead play with the video content.

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