Every Shoe Tells a Story

Under Armour | Xbox Advertising

Microsite created for Xbox 360 platform. Under Armour provided us with six videos that showcase six different styles of the Stephen Curry shoe series. The challenge was around getting the user to watch all the videos while showing the featured ‘Underdog’ shoe. Our solution was to create hotspots around the featured ‘Underdog’ shoe which would required the user to select and watch all the videos offered before unlocking the downloadable theme. We created a 16:9 mini video player under navigation. Worked with developer to create animations of hotspots lighting up on landing to entice the user to select each hotspot as well as animations with navigation and background imagery.